NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...
Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...
Retail media relies on massive amounts of data -- the perfect food to feed AI agentic models that learn from large language models (LLM). Jivox, which focuses on generative commerce marketing, built ...
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