Opinions expressed by Entrepreneur contributors are their own. As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use ...

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times ...

As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

We've posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone's favorite B2B social ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

What changes will have a big impact on influencer marketing this year? An infographic (below) from SocialPubli outlines the shifts that the firm believes will dominate influencer marketing in 2022.

How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and ...

DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...

Opinions expressed by Entrepreneur contributors are their own. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great ...

With mobile technology, retailers have the ability to connect with consumers at the right place, at the right time and with the right message. Micro-location and proximity marketing can make these ...

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI ...