Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Opinions expressed by Entrepreneur contributors are their own. In Start Your Own Information Marketing Business, the staff at Entrepreneur Bookstore and writer Robert Skrob explain how to start and ...

Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to the Baseball Hall of Fame, once said, "I became a good pitcher when I stopped trying to make them miss the ...

You've likely sat through dozens of terrible presentations and resented every minute. You know what I'm talking about: the identically themed slides, the walls of text, the monotone of the presenter's ...