Amazon brought Alexa+ to the web to bypass the need for a physical smart speaker. The move allows advertisers to influence shoppers through advanced AI-driven discovery and cross-device strategies.

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon‘s initiative to insert ads into Prime Video helped drive its advertising revenue up 20% for the second quarter of 2024 — but it was less than analysts expected. The company reported ad sales of ...