Apple's marketing chief Phil Schiller is stepping down from his role, the Silicon Valley company announced Tuesday, taking a more limited position as an "Apple Fellow." In that capacity, Schiller will ...

Apple goes to great lengths to ensure that its pre-release artwork doesn't leak ahead of launch. Here's why those efforts are usually successful. Box art and marketing materials for an unannounced ...

Phil Schiller, who has served as Apple's Vice President for Worldwide Marketing, is transitioning to a new role as Apple ...

Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak will assume Schiller's marketing-related responsibilities as senior vice president ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

The controversy over Apple removing ICEBlock from the App Store is showing no signs of ending. The latest development is a former Apple marketing veteran challenging Tim Cook on the company’s human ...

The Apple II computer changed the game for personal computing. June 10, 1977: Apple Computer Inc. ships its first Apple II computer. A hulking beige behemoth with 4KB of RAM (upgradeable to a whopping ...

Apple’s executives remain acutely conscious of the original Mac’s importance and its influence on other Apple gadgets. A group of them spoke to Wired to explain its value. Greg Joswiak, senior vice ...