Would you stop and sniff armpit before buying deodorants? Well, in an ad-filled marketing universe where everything is digital and influencer-backed, Billie, the personal care company, has made a ...
To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...
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