Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business ...

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and ...

Access to accurate and comprehensive contact information is paramount in the fast-paced landscape of B2B marketing and sales. As businesses seek to expand their networks and reach out to potential ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

RYE BROOK, N.Y., Nov. 30, 2021 (GLOBE NEWSWIRE) -- MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.