Auto paint and coating manufacturer BASF, which supplies automotive coatings to GM for use by all of its brands, has released its 2023-2024 passenger vehicle color trends collection, dubbed the On ...

ROUTING inspired by communication technology Redefined palettes with new nuances to reds, blacks, metallics, and more Sustainability and functionality at the core "In our trend observations, we have ...

DETROIT -- In a few years, the color of a new vehicle could vary depending on where you’re standing. That’s according to supplier BASF Corp.’s automotive division, which today highlighted 65 striking ...

Color is a major and strategic factor that defines the first impression of a vehicle. It calls attention to its shape and the automaker’s brand image. A well-suited color on a car can be a ...

Paul Czornij, technical manager for the BASF Color Excellence group in Southfield, Michigan, gives a tour of the color trends of the future. Could political and environmental concerns affect the way ...

Every year, GM‘s coating supplier, BASF, releases its automotive color trends collection. For 2022-2023, BASF’s Coating division created a collection titled New Array, which aims to provide unique and ...

ROUTING inspired by communication technology Redefined palettes with new nuances to reds, blacks, metallics, and more Sustainability and functionality at the core SOUTHFIELD, Mich. , Oct. 17, 2024 ...