McDonald's is expanding the scope of the marketing behind its latest artist menu collaboration, aiming to bring more BTS fans to its mobile app over a longer period. The brand hopes that by doling out ...

TOKYO -- For Japanese content to amass soft power, an app that features K-pop's BTS offers one of several clues on how to break containment.

Here’s an open secret: Record-label executives do not run the music industry these days. Super-fans — a fierce breed of individuals who work day jobs and night jobs, attend schools, maintain ...