To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

David Bussin is global director of mobile at Turn, a cloud marketing platform. There’s an ongoing conversation about the quality and success of mobile advertising that has struck nerve with a lot of ...