Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and flyer ...

HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and flyer ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.

To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no ...