Hamburger Helper needs some help. The classic General Mills product, long the nation's dominant dry dinner mix, has lost a big chunk of market share recently to a new offering from rival Kraft Foods.
First, there was Hamburger Helper, designed to turn a pound of ground beef into a meal in less than a 30 minutes using just one pan. Next came Tuna Helper. And now, responding to Americans’ increasing ...
Hamburger Helper needs some help. The classic General Mills product, long the nation's dominant dry dinner mix, has lost a big chunk of market share recently to a new offering from rival Kraft Foods.
The reboot of Hamburger Helper hasn't exactly kicked in. Last summer, Golden Valley-based General Mills Inc. undertook a major renovation of the classic dry dinner mix, introducing new products, new ...