"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." To help minimize added synthetics in your beauty rotation—and prove that less can truly be more—we've ...

Check out the ingredient list on your favorite perfume and there’s a good chance it simply says “fragrance” or “parfum” and “alcohol.” Practically anything could be in “fragrance” or “parfum,” making ...

Right now, people on TikTok and beyond are loving perfume that smells like clean laundry. No surprise, there are actually quite a lot of brands trying to bottle up the fresh scent, too. Most of them ...

Founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, the brand is redefining Indian perfumery by creating clean ...

We interviewed the celebrity makeup artist and founder of the fragrance line about the inspiration behind the brand, favorite ...

India’s clean perfume brand to use capital to expand product portfolio, strengthen R&D, and scale distribution while ...

Co-founders Ankita Thadani, Akash Valia and Samantha Ruth Prabhu aim to build India’s first clean perfume brand with Secret ...

Walk into any Sephora or Ulta these days, and you’ll notice something different in the fragrance section. Those sleek bottles promising “clean,” “non-toxic,” and “skin-safe” formulas are multiplying ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? There are plenty of ingredients in the beauty biz that we’ve heard should be ...

A new year calls for a new signature scent, and the biggest fragrance trends of 2026 are full of inspiration. Last year saw ...