The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions. Compare SEO vs PPC in cost, speed, ROI, and long-term ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...

Amy Kilvington has joined Boutique in the role of content creator, while Luke Lynam has come on board as the agency’s new PPC executive. Elliot Jones, co-founder of Boutique Digital, said: “We’ve ...