Many companies are investing in content marketing more than ever before because it’s a proven way to demonstrate value and build credibility with target audiences. Content marketing gives companies a ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

Relationships are the key to business success. In this digital world, however, more and more people are researching companies online. They scour your website and online reviews. Even before they speak ...

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

CEO and cofounder of Mashvisor, a real estate data analytics company that helps even beginners make profitable investments in minutes. Despite everything that has happened in the marketing and ...