Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your ...

Core values can play a pivotal role in shaping a company’s destiny. I have seen cases where impactful core values helped companies become wildly successful, a few where they had little or no effect, ...

Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Consistency, not constant reinvention, is the secret to lasting success. Here’s how five enduring values have fueled my company’s growth for nearly 20 years. Personal connection and being present in ...

In an era marked by rising food costs and minimum wages, keeping a loyal, enthusiastic customer base presents a dilemma. It’s no secret that discounts drive sales in this economy, but marketers are ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Warren Buffett’s Berkshire Hathaway recently increased its investment in Apple by 45 percent. That makes Apple one of Berkshire’s largest investments. Why does Buffett continue to invest in a company ...