The last hundred years have seen saw endless discussions of the purpose of a firm, as professional managers took over from the 19th century owner-entrepreneurs, like Rockefeller and Carnegie, and ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...