Operational databases continue to expand, with database sizes growing in most organizations. There are several reasons for this growth. The primary reason, of course, is that more and more data is ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

KMB reported strong 1Q24 results with a 6% organic sales growth, but volume growth on a 4-year stack basis has decelerated significantly. I don't think the positive volume growth in 1Q24 is indicative ...