NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil ...

For decades, marketers have wrestled with the same challenge: how to connect messaging and media targeting with the real motivations that drive consumer behavior. We’ve had endless cycles of targeting ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

Categories: Learn how ML refines audience segmentation, predicts behavior, and enhances marketing ROI through data-driven decisions.">Machine Learning for Targeting, Duncan is an award-winning ...