Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Differentiation, competitive advantage, exclusivity—however you say it, every business needs to have something that distinguishes itself from competitors. In the early days of the high-tech industry, ...

The product life cycle and product differentiation are intertwined. Every product goes through a product life cycle consisting of four stages: introduction, growth, maturity and decline. Every product ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

Sow Good is the leader in freeze-dried candy and reported strong Q2 results but called out a weaker Q3 due to transportation issues and a seasonal slowdown. Sow Good's financials show strong revenue ...

Identifying, clearly defining, conveying and executing on a competitive advantage is key to turning a startup idea into a profitable venture that lasts. If you want your startup to excel in many ways, ...

Opinions expressed by Entrepreneur contributors are their own. Type your product or service into a search engine and you may get millions of results. The truth is, the market is oversaturated in some ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...