Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

Identifying, clearly defining, conveying and executing on a competitive advantage is key to turning a startup idea into a profitable venture that lasts. If you want your startup to excel in many ways, ...

Sow Good is the leader in freeze-dried candy and reported strong Q2 results but called out a weaker Q3 due to transportation issues and a seasonal slowdown. Sow Good's financials show strong revenue ...

Opinions expressed by Entrepreneur contributors are their own. Type your product or service into a search engine and you may get millions of results. The truth is, the market is oversaturated in some ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...