CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t lost its sheen: every $1 spent on email marketing returns an average of $42 ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Email Marketing is one of the oldest forms of Digital Marketing and is still one of the most effective. This is why we have included it on our website about Online Advertising – it is an incredible ...