AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals, build privacy-first frameworks, and treat analytics as a strategic ...

To learn more about our editorial approach, explore The Direct Message methodology. Three months ago, I sat in a boardroom watching a CMO frantically scribble notes as a consultant rattled off ...

New identity reflects the company’s evolution into an AI-driven, full-stack digital growth platformSeattle-Tacoma, WA, Washington, United ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. In the Mad Men pilot, the hero Don Draper (John Hamm) tells ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

You can filter the results based on zoom capability, resolution or style, but if I want to find a camera that uses a traditional 35mm film, I have to specifically search for ‘film camera’. The point ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...