America's Test Kitchen (ATK), the iconic culinary media brand trusted by millions, today announced the launch of direct and ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

For the first time, Walt Disney is allowing direct access of its programmatic platform -- Disney Real-Time Ad Exchange (DRAX) -- with two of the largest demand-side platforms (DSP): Google's Display & ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...