"We are definitely pacing ahead of where we were last year," says Rita Ferro, president of global advertising sales for Walt ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

The prominent Orlando attorney told a business podcast, “I won,” and he said his law firm has been running the animated ...

The Walt Disney Company has announced a new AI-powered advertising stack at CES 2026, aimed at delivering stronger performance and accountability across its ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

The evolution of women's sports from an emerging segment in the industry to a central focus of advertising investment has reached a pivotal milestone. Disney and ESPN have announced the complete ...