These days there’s not much need for an elevator pitch—at least not a real elevator pitch that’s delivered when your CEO steps into the elevator. After all, remote working has kept most of us out of ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Every cold call or first-time business encounter starts with an elevator pitch. When you meet people at a conference or tradeshow, the first question they ask is, "What do you do?" You should have a ...

First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?