Email marketing is still an important tool for businesses to connect with their audiences, no matter what internet marketing ...

Whether you’re sending newsletters, promotional campaigns, or customer surveys, the right email marketing platform can make ...

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Consumers and marketers both had a rough time in 2024. On the consumer side, inboxes were crammed with political email from candidates, from the presidential level on down. The mission was less to ...

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? Some 24% of respondents say they're already using AI ...

Digital marketing agency eROI recently released the results of its e-mail survey, titled, “Use of Analytics in E-Mail Marketing Campaigns” and found that more than 18 percent of respondents said they ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Email marketing can be a powerful tactic for B2B firms of all types. However, standing out in people's inboxes and spurring action can be major challenges. An infographic (below) from DiGGrowth ...