Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

There's one major difference between promoting an event or a performance and promoting other types of products or services: the deadline. Customers who haven't purchased tickets by the time the ...

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Activations that prioritize human connection, emotion, and participation consistently outperform static sponsorships.” — Evan White LOS ANGELES, CA, UNITED STATES, January 5, 2026 /EINPresswire.com/ — ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Business 2 Community looks at six ways email can work for event marketing, recommending such strategies as beginning campaigns six months ahead of time to hit more open schedules and give attendees ...

Chipotle's all-digital Boorito promotion is a sign of how much the pandemic has disrupted the fast-casual chain's marketing efforts. Since 2000, Chipotle ran the burrito-themed costume contests at its ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Campaign Asia-Pacific has announced the winners of the eighth annual 2024 Event Marketing Awards at a live event in Hong Kong. The Awards honour leading event and marketing professionals whose ...

Now in its 8 th year Campaign Asia-Pacific has announced the shortlist for the 2024 Event Marketing Awards, honouring leading event and marketing professionals whose contributions have supported the ...