DAYTONA BEACH — Wide Open Fun. Area tourism leaders are betting that a marketing campaign built on those three little words will entice more visitors to vacation in Daytona Beach. The slogan is the ...
Even this new branding has proved an online talking point with some netizens pointing to the fact that a campaign by Swiss National Tourist Office used the 'It’s more fun in' tagline sixty years ago ...
The Daytona Beach Area Convention & Visitors Bureau’s board is considering replacing its much-criticized “Wide. Open. Fun.” tourism slogan, but coming up with a better one is harder than it looks. How ...
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