These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

From MTV and the internet to the Gulf War and presidential impeachment, these world-changing events defined life for Gen X, ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

“Androgyny,” “apathy” and other words and ideas that defined America’s last monoculture. By Alexandra Jacobs Generation X meant different things to different people but, for everyone, it meant coming ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Times have certainly changed over the last decades, but there are some things the youth don't quite understand. Here are 10 things Gen X kids did growing up that would make Gen Z cry today.