Generation X is finally getting a clear look at its balance sheet, and the numbers are bigger, and more uneven, than many ...

Findings show that 52% of the projected property wealth transfer will take place in the U.S. as assets shift away from baby ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Often referred to as the “Invisible” or “Forgotten” generation, Gen X—the 65.2 million people born between 1965 and 1985—tends to get drowned out by the 76.4 million Baby Boomers and 74.2 million ...

From MTV and the internet to the Gulf War and presidential impeachment, these world-changing events defined life for Gen X, ...

Gen X entrepreneurs are carrying the most economic anxiety among generations of business owners, according to the latest CNBC|SurveyMonkey Small Business Survey. They're the least confident group when ...

“Androgyny,” “apathy” and other words and ideas that defined America’s last monoculture. By Alexandra Jacobs Generation X meant different things to different people but, for everyone, it meant coming ...

Times have certainly changed over the last decades, but there are some things the youth don't quite understand. Here are 10 things Gen X kids did growing up that would make Gen Z cry today.

People now in their 50s and 60s were the first generation to grow up when ultra-processed foods – often high in fats, salt and added sugar – became widely available. New research shows that this ...