Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

While more travelers are going online to book hotels these days, that hasn't necessarily translated to a rise in direct bookings for hoteliers. Some hoteliers are concerned about the ratio of direct ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Has the internet made buying accommodation easier and cheaper? Nick Trend compares booking through an online agent with going direct to the hotel. A couple of years ago, one of the weaknesses of many ...

In 2017, a report from Kalibri Labs suggested that the massive direct booking pushes launched a year earlier by the major hotel companies — Hilton, Marriott, InterContinental Hotels Group, and Hyatt ...