While more travelers are going online to book hotels these days, that hasn't necessarily translated to a rise in direct bookings for hoteliers. Some hoteliers are concerned about the ratio of direct ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Are corporates and travel agents caught in the crossfire? Managed programs could find savings if they embrace loyalty programs. Hilton Worldwide, Marriott International, Hyatt Hotels Corp., ...

Has the internet made buying accommodation easier and cheaper? Nick Trend compares booking through an online agent with going direct to the hotel. A couple of years ago, one of the weaknesses of many ...