GRAND FORKS -- In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture ...

Fans of ice fishing will tell you there’s nothing quite like it — but it does require some specialist equipment. Fortunately an ice fishing rod is not expensive, so anybody can try this fascinating ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

While walking down the aisles recently of the local bait shop, I couldn’t help but be somewhat astonished by all the ice rod models available. This experience had me thinking back to my ice fishing ...

Just like open water fishing, success on hard water requires using the right tools for the job. Dr. Jason Halfen No different than in open water, each trip on the ice is unique: we fish at different ...

Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...

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HACKENSACK, Minn. — In a sport that has exploded with expensive technology in recent decades, like $400 battery-operated augers, $4,000 electronic fish-finding video-like sonar systems and $40,000 ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...