There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

The Flexi-Jigs are available now! The Thundermist Lure Company's new patent pending innovative design, has taken the common ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › What is a jig? Well, depending on who you’re talking to a jig could be anything from a ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the caveat that there is no “best” fishing lure for each unique angler and body of water, here are ...