Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

AI with initiative. Agentic AI doesn’t just respond. It takes action, and it navigates complex tasks without human handoffs. Collaboration over replacement. Human agents aren’t going away. They’re ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the customer experience is foundational for converting more shoppers to drive revenue and creating brand loyalty to ...

If a tree falls in a forest and no one is around to hear it, does it make a sound? If a company launches a product and no one is around to see it… Marketers, like philosophers, are burdened with the ...

In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...