Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...