One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

With the advent of 3D printing and small-batch manufacturing, custom lure-making has witnessed an explosion in popularity. Some handcrafted, rare lures have commanded exorbitant prices on prominent ...

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