More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

A legend weighs in on the rise of athlete logos and what today’s mindset gets wrong. The NBA GOAT doesn’t usually wade into the day-to-day chaos of modern hoops culture, but when he does, it tends to ...

KISSIMMEE, Fla. (June 17, 2025) – Following the Orlando Magic’s new logo reveal, the Osceola Magic unveiled its new logo and uniforms that will be used starting in the 2025-26 NBA G League season.