How often should you mail your buyer file? Some mailers overmail the marginal segments of their buyer file and may be mailing below breakeven. To find out whether you’re among those mailers, you need ...

Retailers mailed more than 300 million catalogs last month, according to the U.S. Postal Service, even after postal rates were given a hefty 9 percent boost in August. Officials also said that the ...

Yeah, I know it’s not quite that season yet to roll out a classic movie quote. But that’s the first thought that came to mind as I listened to a story about mail catalogs reported by “Marketplace” on ...