Michael Firn is a product manager at Vidora, where he works closely with both Vidora's data science team and Vidora's Fortune 500 partners such as Walmart, Discovery, and Realtor.com to help business ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...

Affiliation marketing models provide different ways of bridging the gap between merchants and their potential customers by using affiliate marketers. Basically, there are three different types of ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. Joint probability teaches us to calculate combined outcomes.