Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics ...

In the ever-evolving digital landscape, maintaining a consistent and engaging social media presence is no longer optional—it’s a necessity for businesses, professionals, and content creators. However, ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

Social media users’ consumption habits have shifted. They have shorter attention spans and a need for easily accessible and digestible content at their fingertips. As such, short-form, zero-click ...

When it comes to current TV-viewing trends, viewers worldwide prefer scripted content to unscripted content, according to a new study from BB Media. But which part of the globe prefers one over the ...

Have you ever felt overwhelmed by the endless cycle of creating, editing, and posting content to keep your social media presence alive? For many, managing multiple platforms while making sure content ...

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly ...

The collision of traditional and social media has created significant disruption in the media landscape. Traditional media outlets have long been the pillars of reliable journalism, offering in-depth ...