SAUGATUCK, Mich. — A couple from West Michigan is featured in a new commercial from Pure Michigan. It just rolled out on TV nationally, part of the travel agency's biggest budget for boosting tourism.

The state's tourism office is taking the Pure Michigan advertising campaign in a "fresh" direction heading into the peak tourism season. The new "Keep It Fresh" campaign marks Pure Michigan's return ...

GRAND RAPIDS, Mich. (WOOD) — Tourism group Pure Michigan has collaborated with a Michigan perfume shop to create FRESH, a fragrance inspired by Michigan summers. The scent, which is available for $32 ...

Photo Credit: Pure Michigan is resuming its winter tourism campaign that it had paused prior to the pandemic. Unsplash / Pierre Herman The popular winter campaign — a fixture for 13 years — is coming ...