Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person team, dubbed Atlantic Re:think, to create campaigns for clients ...
TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...
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