Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately? What is a medicinal soap? In a layman’s language, it is a clinically ...

Brinton Pharmaceuticals has launched a digital film about its Neobar Moisturising Soap, as an addition to the on-going soap war between brands. The story so far is that SebaMed had slyly released a ...