The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among ...

ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15 billion by 2033 from $81.45 billion in 2025.

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

A new challenger is taking on the sporting giants of Adidas and Nike and some of the best players in the world are switching.

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas revealed “You Got This,” a continuation of its ongoing efforts to disarm the ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign, a ...