ksn.com

China's First English Case Studies Collection in the Brand Public Relations and Marketing Industry Gains Favor from International Business Schools

BEIJING, Aug. 30, 2023 /PRNewswire/ -- According to 17PR reports: the first English case studies collection in China's brand public relations and marketing industry, titled Public Relations Case ...
Campaign Asia

R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year

R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here. Source: R3 2022/23 China PR ...
Gizmodo

The PR Firms Doing Big Oil’s Dirty Work

A new study documents the decades-long relationship between some of the world's biggest PR firms and Big Oil. Reading time 3 minutes Oil companies haven’t acted alone in deceiving the public and ...
Forbes

Marketing Versus PR: What's Really Different?

Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council. Sometimes what seems obvious to the practitioner is not so ...
Entrepreneur

5 Common Misconceptions About Public Relations

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...