How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

No one's private life is private anymore, especially as a CEO. The drama surrounding National Australia Bank's new chief executive, Andrew Irvine, makes it clear. As noted by Australia's Australian ...

Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...