Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and agencies are gravitating toward audio and podcast advertising. And for good reason. Those ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. As a business owner, you hope to insulate your company ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than audio-only, according to a new study.

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Libsyn has released its Podcast Advertising Rates for July 2023, and the results are not what the audio world was hoping for. The average CPM rate for July 2023 was $22.24 for a 60-second ad spot, a ...