The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

In the complex ecosystem of global supply chains, packaging is as important as the product itself. Remember, packaging is ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...